When to Turn OFF the AI (And Trust Yourself Instead)

Send us Fan MailIn this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences. Drawing from real examples with clients and her own marketing experiments, Kendra explores the difference between AI-generated content and AI-assisted content—and why that distinction matters more than ever.The Problem with “AI Slop”How businesses are using AI to generate content without reviewing or editing itWhy generic AI-written blogs and posts weaken credibilityWhat happens when marketing strategy is replaced by automationAI as a Tool, Not a ReplacementWhy AI still needs human insight, direction, and editingThe difference between AI-assisted content and AI-generated contentHow AI can save time without sacrificing authenticityThe Power of Human Stories in MarketingWhy personal stories and experiences connect with audiencesHow unique moments—like real-life anecdotes—create authenticityWhy AI can’t replicate your quirks, voice, or lived experiencesWhat Happens When You Trust Your VoiceHow Kendra saw stronger engagement after shifting from AI-generated to AI-assisted emailsWhy audiences respond to content that feels human and personalHow authentic marketing leads to better results and new clientsKey Takeaways for MarketersWhy strategy and audience understanding must come from you—not AIThe importance of reviewing and editing every piece of AI-assisted contentHow to audit your recent marketing to make sure your voice is still presentIf you’re using AI in your marketing—or wondering if you’re relying on it too much—this episode offers a practical reminder that the real value in your content comes from your perspective, stories, and strategic thinking.AI can help you move faster, but your voice is what makes your marketing meaningful. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here