When Trust Is the Product: Launching AI Into Highly Regulated Industries w/Sharon Liu

Launching an AI product is hard. Launching agentic AI into financial services, healthcare, and insurance — where buyers are risk-averse, buying cycles are complex, and there's an AI governance committee whose entire job is to slow you down — is a different sport entirely. Sharon is living it right now, and she's got the playbook.Sharon is a PMM leader working at the intersection of frontier AI and heavily regulated enterprise industries. In this episode she breaks down what makes AI product launches fundamentally different, how to build internal conviction before you ever go to market, and why trust isn't just a talking point — it's the actual product you're selling.In this episode:Why launching AI into regulated industries is more education program than product launchHow to build a founding steering committee that gets go-to-market aligned before day oneThe new buying personas PMMs have never had to message to before — and how to reach themHow to separate real market signal from AI hype cyclesWhy trust is the product — and how to systematize it across every launchResources from this EpisodeConnect with Sharon on LinkedInAnd a special shout out to this season's sponsor, PMM Camp  -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.