When War Becomes a Brand: How Tech/Zionism Turned Conflict Into Content

What happens when war becomes something you can ‘like’ on Instagram? When war becomes a brand? We live in a world where violence is curated aesthetically in more ways than we can imagine. INSPIRED BY  @uncivilized_media - "how israel uses sex to sell Zionism"...https://youtu.be/OHJEpnCL5nE?si=zugNnzR6kx540lpdWATCH ON YOUTUBE: https://youtu.be/Wo4e3SnKkjg------------------LEARN MORE FROM THIS VIDEO ESSAY1. “The Naked Faces of Israel” — (Book Chapter / Academic)Analyzes the Brand Israel campaign and how the state used sexuality, tech aesthetics, and Western liberalism to reframe Zionism.https://artistsforpalestine.org.uk/2017/09/04/the-naked-face-of-israel-ilan-pappe-on-rebranding-zionism/Explores the erotic imagery and sexual politics embedded within Zionist ideology, and how it shaped modern Israeli nationalism.https://www.ucpress.edu/book/9780520221499/eros-and-the-jews2. “Zionism as an Erotic Revolution” by David BialeExplores the erotic imagery and sexual politics embedded within Zionist ideology, and how it shaped modern Israeli nationalism.https://www.ucpress.edu/book/9780520221499/eros-and-the-jews3. Sam Biddle — “Trump’s Big Beautiful Gift to Anduril” (The Intercept)https://theintercept.com/2025/07/09/trump-big-beautiful-bill-anduril/4. Belén Fernández — “Hollywood’s Israel Problem” (Al Jazeera / Analysis)Examines how the U.S. entertainment machine collaborates with Zionist branding strategies.https://www.aljazeera.com/opinions/2023/12/7/hollywoods-israel-problemBreakdown of Israel’s propaganda strategy, its failures, and how it adjusts narratives for Western audiences.https://jcfa.org/article/why-are-israels-public-relations-so-poor/5. “Why Israel’s Public Relations Are So Poor?” by Dr. Dan DikerBreakdown of Israel’s propaganda strategy, its failures, and how it adjusts narratives for Western audiences.https://jcfa.org/article/why-are-israels-public-relations-so-poor/---------------Stay connected with The Dugout! Follow us for updates, exclusive content, and more:🔗OUR WEBSITE: https://www.thedugoutpodcast.com/🔗 ⁠Instagram⁠: ⁠https://www.instagram.com/dugoutpodcast/⁠🔗 ⁠Substack⁠: ⁠https://tdugout.substack.com/⁠ 🔗⁠YouTube⁠: ⁠https://www.youtube.com/@thedugoutpod⁠🔗 ⁠Patreon⁠: ⁠https://www.patreon.com/TheDugoutPod⁠🔗 ⁠OUR LINKS⁠: ⁠https://bio.site/thedugoutpodcast⁠🔗 Watch Prince Shakur  on Youtube: https://www.youtube.com/channel/UCMMgrSHWLLU4U_FnJ1u10Ug---------------CHAPTERS00:00 Intro02:12 The Sinister Marketing of BRAND ISRAEL07:27 Bikini Diplomacy, Gal Gadot, and Maxim11:19 MEANSTV Announcement12:45 The Mifgash during Birthright and Zionism as Sex Tourism?19:25 Having a Black friend move to Israel 21:29 How ANDRUIL Markets War With Language and Aesthetics27:10 Trump, Andruil, Palmer, Lucky, and The Illusion of Language29:10 How To Become a WAR BRAND33:57 On JUST WAR theory36:49 The Internetification of Violence and War