When Will 4G be Fully Adopted in Western Europe?

Western Europe is usually ahead of the rest of the world in mobile communication network strength and speed. 4G, or the 'fourth generation' of mobile broadband communications, has been around for several years but Western Europe has yet to widely adopt the technology. Consumers are still using 3G phones even though 4G is available - this is due to the fact that 4G capable phones and the service itself are expensive.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.