When work becomes your identity | Olivia Mae Hanlon | Passata & Girls in Marketing

Olivia Mae Hanlon turned a one woman side project into Girls in Marketing, a global community of more than half a million marketers. Now as co-founder of Passata, an AI productivity tool built to make work more personal and effective, she is redefining what balance looks like for modern founders and marketers.In this episode, Olivia joins Adam Wright to talk about the realities of building a business around your passion, how to create a community that grows with its members, how to recognise the signs of burnout before it takes over, and how to find purpose again when your work becomes your identity.This is an honest conversation about growth, leadership and the pursuit of balance in a world that celebrates busyness.Connect with Olivia Mae HanlonLinkedIn | Instagram | Girls in Marketing | Passata🎧 Beyond the Brand is brought to you by Sampl, the smarter way for brands to turn product trial into measurable growth.