“When you encounter a problem, pivot round it” - Abigail Ajobi

For our first episode, we were joined by Abigail Ajobi, Founder of a eponymous streetwear brand. A Central Saint Martins graduate hailing from North London with Nigerian heritage, Abigail has created a brand which channels the many things she holds dear. Despite having started the brand only 2 years ago, Abigail has already achieved so much including two shows at London Fashion Week and an exhibition at Fenwicks department store. Abigail spoke candidly about what has led her down such a path, including what she learnt at CSM and being inspired by her family. At the time of recording, Abigail had just launched her ’Tier 2’ capsule collection - A body of work that aimed to encapsulate the way we all felt during lockdown. Since then Abigail has gone on to release another collection called ‘The Love Story Continues’ which told the story of her parents meeting and falling in love in their native Nigeria, make sure to check out the collection here and follow Abigail on instagram and her brand. Thank you for listening, catch the visual for the episode on our YouTube channel and make sure to follow us on instagram to keep up to date with the goings on in UK fashion.