When You Take Investment in Your Business You're Not Just Getting Money. You're Losing Control.

From a market stall in Primrose Hill to six bakeries and £6 million in revenue, all without a penny of outside investment, Kim Innes, founder of Humble Crumble, joins the podcast to talk about turning a simple observation ("why is this ice cream shop empty in winter?") into one of London's most viral food brands.Kim opens up about the £60 she made on day one (and the money she lost that same day), the two years of grinding through weekend markets before things clicked, and the moment a Time Out post sent 50 people queueing for a pumpkin crumble she didn't have enough stock to sell. She also gets honest about why she's turned down investor after investor, how asset finance let her grow without giving up equity, and the ISA habit her dad instilled in her as a teenager that she still swears by today.If you've ever had an idea you couldn't stop thinking about but talked yourself out of starting, this one's for you.For more on building wealth, growing your money and hearing from women redefining what success looks like, sign up to the Femme and Fortune newsletter: https://ayeshaofori.com/newsletter/Chapters0:00 Introduction1:26 Humble Crumble was Kim's fourth business4:04 Where the entrepreneurial spirit came from6:51 The idea: an empty ice cream shop in winter16:50 Day one: £60 and no customers19:15 The two year grind before meaningful change24:16 A permanent spot in Spitalfields Market30:57 The pumpkin crumble that went viral38:38 Why Kim has never taken outside investment44:57 What she learned about money and tax from her dad