When Your Best Ranking Keyword Is Your Worst Lead (EP99)

I sat down with a talented brand designer whose business had evolved, but her search rankings were still stuck years in the past. We dug into her data and realized she was accidentally attracting beginners instead of her new ideal, established clients simply because Google loved an old post she wrote back in 2017. It was such a powerful "under the hood" moment to see that even with a new URL resetting her progress, we could identify exactly which premium phrases Google was already considering her for. We focused on the long game of refreshing content to turn her website into a 24/7 salesperson that generates sustainable leads rather than just random clicks. It was a fantastic session that proved how taking a few hours to review the reasoning behind your data can replace guessing with a real strategy.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool.This week’s recommended tool is Beaver Builder.It's a website builder that sits on your WordPress. I really like the ease of use and the ability to add content blocks in various parts of the site. I have one in particular that is the notification bar at the top. It's not from an added plugin to make that happen.Peek inside my toolbox.🎧 This week’s recommended podcast episode is What's Working in Marketing (And What's Not) by The Marketing Millenials.One of the things is using all caps as a subject line. Someone is testing it. And while I'm cringing at that idea, testing is always good. 🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot.We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.