When Your DMs Become a Disaster: How to Prevent a Social Media Meltdown

What do your DMs look like when your team is offline?In this week’s CX Hot Take, I’m breaking down what I call the fireworks moment: When your inbox explodes, your mentions go wild, and you’re left scrambling during a holiday or weekend. Sound familiar?I’m sharing a real story from Jill Sammons at BCU and unpacking the most common social care gap I see: coverage fails during nights, weekends, and holidays. Plus, I walk you through a quick audit you can do right now to check if your brand is at risk.You’ll learn:Why reactive social care creates brand riskThe exact mini-framework we use at B Squared to keep brands covered 18/7A 10-minute audit to expose your coverage cracksHow to avoid turning one rogue DM into a full-blown crisisAnd if you’re thinking “we really need help with this”... you do. And we’ve got you.Mentioned In This Episode:🎯 Check out my LinkedIn Learning course: Mastering Social Media Customer Care📣 Or skip the overwhelm and hire us to manage your social care the right way. Learn more at bsquared.media or reach out directly.