When your dream business meets reality

In this episode, I break down three types of businesses: “We need you,” “We might need you,” and “We might want you.” We’ll talk about why creative work like writing or podcasting carries high upside but high risk—and what that means if you’re building something alongside a 9-to-5. Should you go all in, stay safe, or monetize practical skills first? This is an honest reflection on balancing big dreams with economic reality.