EPISODE · May 13, 2026 · 53 MIN
When Your Marketing Goes Viral for All the Wrong Reasons with lawyer Emily Lucas
from That F*cking Marketing Podcast · host TFM Digital
Did you know that your AI generated content could find you in hot water? Emily Lucas, is a marketing, franchising and commercial lawyer who has seen first hand how businesses create campaigns with good intentions that end up going viral for all the wrong reasons. This episode could save you from Court, a cease and desist letter, or your Google rating plummeting from bad reviews overnight. Key moments: 00:00 Why your marketing can land you in legal trouble without you even realising it 04:00 How one TikTok wiped out a 4.9/5 Google rating overnight and turned into real life threats 06:00 This business thought their giveaway was harmless, until it ended up in a discrimination claim 09:30 The franchising Code of Conduct changed in 2026. This is what you need to know 19:00 Why you cannot leave your annual financial statements to the last minute and what it will cost you 25:30What you need to check BEFORE you use AI in your next marketing campaign 29:00 Why AI created branding (fonts, colours, logos) could already belong to someone else… and r and what to do if you receive a cease and desist letter. 35:00 The rules around running competitions and giveaways that most brands are not aware of 43:00 Why Emily googling herself, led to building a personal brand and taking ownership of her own narrative 50:00 What 510K views taught Emily, and why she thinks it’s important for you to get legal approval before you post If you want to learn more about or connect with Emily you can find Emily on LinkedIn or https://hwlebsworth.com.au/people/emily-lucas/ If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
What this episode covers
Did you know that your AI generated content could find you in hot water? Emily Lucas, is a marketing, franchising and commercial lawyer who has seen first hand how businesses create campaigns with good intentions that end up going viral for all the wrong reasons. This episode could save you from Court, a cease and desist letter, or your Google rating plummeting from bad reviews overnight. Key moments: 00:00 Why your marketing can land you in legal trouble without you even realising it 04:00 How one TikTok wiped out a 4.9/5 Google rating overnight and turned into real life threats 06:00 This business thought their giveaway was harmless, until it ended up in a discrimination claim 09:30 The franchising Code of Conduct changed in 2026. This is what you need to know 19:00 Why you cannot leave your annual financial statements to the last minute and what it will cost you 25:30What you need to check BEFORE you use AI in your next marketing campaign 29:00 Why AI created branding (fonts, colours, logos) could already belong to someone else… and r and what to do if you receive a cease and desist letter. 35:00 The rules around running competitions and giveaways that most brands are not aware of 43:00 Why Emily googling herself, led to building a personal brand and taking ownership of her own narrative 50:00 What 510K views taught Emily, and why she thinks it’s important for you to get legal approval before you post If you want to learn more about or connect with Emily you can find Emily on LinkedIn or https://hwlebsworth.com.au/people/emily-lucas/ If you want the TLDR of what you should actually care about, you're in the right place. Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
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When Your Marketing Goes Viral for All the Wrong Reasons with lawyer Emily Lucas
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