EPISODE · Jul 29, 2025 · 14 MIN
When your message hits an upper limit
from Purpose + Profit Podcast · host Jessica Sato
In this episode of the Purpose and Profit Podcast, Jess Sato explores the concept of the "upper limit problem," a term coined by Gay Hendricks in his book The Big Leap. Jess explains how this subconscious ceiling can affect your messaging and overall success. She shares her personal experience with overcoming her big idea threshold and emphasizes the importance of speaking unvarnished truths. She provides practical exercises to help listeners identify and articulate their core beliefs and challenges them to push past their discomfort to inspire industry-changing actions. Jess also introduces her programs, the Big Idea Sprint and the Big Idea Intensive, designed to support entrepreneurs in refining and boldly expressing their transformative ideas.00:00 Welcome and Recap00:45 Understanding the Upper Limit Problem03:56 The Big Idea Threshold06:44 Exercises to Uncover Your Big Idea10:12 Overcoming the Big Idea Threshold12:08 Support and Next Steps12:58 Final Thoughts and EncouragementNEED SUPPORT?The Big Idea SprintThe Big Idea IntensiveTalk it through if you're not sure which option is best for you!If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato
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In this episode of the Purpose and Profit Podcast, Jess Sato explores the concept of the "upper limit problem," a term coined by Gay Hendricks in his book The Big Leap. Jess explains how this subconscious ceiling can affect your messaging and overall success. She shares her personal experience with overcoming her big idea threshold and emphasizes the importance of speaking unvarnished truths. She provides practical exercises to help listeners identify and articulate their core bel...
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When your message hits an upper limit
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