EPISODE · Dec 9, 2025 · 10 MIN
When Your Team Becomes Your Best Marketers - ep.249
from Veterinary Voices · host Julie South | Veterinary Recruitment Marketing Strategist
When Sarah shares a Culture Story from her personal profile, her vet school friends believe her. When your clinic posts the same thing, it's marketing.Sarah has 338 Facebook friends, 500 LinkedIn connections, 264 Instagram followers. Jake and Emma have similar. That's thousands of vets and nurses you'll never reach from your clinic account alone.But most clinics haven't asked their team to share because you're worried about control, don't know what to give them, or don't know how to ask.Six months of doing nothing = 180 days of lost reach.I'm Julie South. I run VetClinicJobs and help vet clinics across Australia, New Zealand and beyond build Culture Centres through Culture Storytelling. I've worked with hundreds of clinics who say "our team should share" but don't know how to make it happen. This episode shows you how.You'll learn how to start with your three most engaged people, what to give them to share, and how to make it easy so sharing becomes normal instead of forced.Could Your Kind of People recognise Their Kind of Clinic?A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.Explore Culture Story Centres for veterinary clinics
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When Sarah shares a Culture Story from her personal profile, her vet school friends believe her. When your clinic posts the same thing, it's marketing. Sarah has 338 Facebook friends, 500 LinkedIn connections, 264 Instagram followers. Jake and Emma have similar. That's thousands of vets and nurses you'll never reach from your clinic account alone. But most clinics haven't asked their team to share because you're worried about control, don't know what to give them, or don't know how to ask. Si...
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When Your Team Becomes Your Best Marketers - ep.249
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