"when you're in the mayhem ... you need the 'peace' to slow down"

As a second-year apprentice electrician, Keoni found himself trapped by a 240-volt electric shock. In that terrifying moment … where the world went silent … he realised that tomorrow is never guaranteed, and he had not yet taken the risk to truly bet on himself… even at that early age in life. After surviving the incident and seeing that his employer treated him as just another "number in the system," Keoni made a life-altering choice. He abandoned the security of his trade and his guaranteed $800-a-week paycheck, overcame the fear of disappointing his parents, and went all-in on his passion. Today, he runs The Growth Concept Media, a business dedicated to story-led content and redefining marketing by selling the emotions behind a brand. Keoni’s journey proves that sometimes, the biggest risks are the only way to truly live.