EPISODE · Mar 16, 2024 · 27 MIN
When You're This Big, They Call you Mister
from Under the Influence with Terry O'Reilly
There are some time-honored honorifics in the world of marketing.“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category.Is it because those products are the best?Or – is it because those brand names give the products a sense of respect and authority?We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
There are some time-honored honorifics in the world of marketing.“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category.Is it because those products are the best?Or – is it because those brand names give the products a sense of respect and authority?We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
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When You're This Big, They Call you Mister
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