Where AI is going to be a benefit and a nightmare to PR pros

What can you expect this week? Everything from PR work-life balance to influencer marketing, working with clients, picking case studies for content creators and more. Once again we're delving into the new era of PR. In this episode with Nathan Miller of Miller Ink Inc. a Los Angeles-based PR and comms firm, we discuss a huge number of topics including:- - Authenticity in Influencer Marketing: We talk about the need to redefine influencers to clients from traditional makeup and fashion stars to anyone who can influence online. - We talk about how B2B comms is being done on platforms like TikTok and YouTube. - We discuss a way of using AI for brainstorming while out jogging. - We discuss client-PR relationships and getting the best out of them. - We have questions from listeners including how to find good case studies and the importance of spotting trends. It's a packed show.