Where billions go to die: a deep dive into ad fraud

from TechFirst with John Koetsier · host John Koetsier

Ad fraud costs billions each year.   Why does that matter to you … and how can we stop it?  Welcome to Tech First Draft, with John Koetsier   Ad fraud is huge ... I’ve seen estimates from $10B to even $40B a year, globally. Just today, Google kicked 600 apps with 4.5B downloads out of Google Play.   Luke Taylor, the founder and COO of TrafficGuard, is going to tell us how it works ... and … how to stop it. And yes … we’ll even talk about how ad fraud impacts you, or any average person.   The types of fraud we'll talk about include:   - App install farms   - SDK spoofing   - Misattribution (i.e. click spam, click injection; where ~80% of ad fraud occurs)   - Domain spoofing   - Cookie stuffing   - Hidden ads/ads stacking   - Bots & servers   - Malware engagement

What this episode covers

Ad fraud costs billions each year. Why does that matter to you … and how can we stop it? Welcome to Tech First Draft, with John Koetsier Ad fraud is huge ... I’ve seen estimates from $10B to even $40B a year, globally. Just today, Google kicked 600 apps with 4.5B downloads out of Google Play. Luke Taylor, the founder and COO of TrafficGuard, is going to tell us how it works ... and … how to stop it. And yes … we’ll even talk about how ad fraud impacts you, or any average person. The types of fraud we'll talk about include: - App install farms - SDK spoofing - Misattribution (i.e. click spam, click injection; where ~80% of ad fraud occurs) - Domain spoofing - Cookie stuffing - Hidden ads/ads stacking - Bots & servers - Malware engagement

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Where billions go to die: a deep dive into ad fraud

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This episode is 29 minutes long.

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This episode was published on February 21, 2020.

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