Where business strategy meets politics: a career in public affairs.

Darija Bräuniger, Principal, Public Affairs DACH at Zalando, joins Janine to explains the role of a public affairs specialist in business and its impact in shaping business strategy.Although many of us misunderstand what’s meant by public affairs, Darija unpacks how her team focuses on communicating a company’s interests to politicians and how this differs from stakeholder communications. She shares how the public affairs team works to align Zalando’s priorities with evolving policy, especially around sustainability and digital regulation.The conversation also explores how a career in public affairs can develop from many different educational paths, and why understanding political dynamics is essential to success in the role.Darija’s three “Pieces of Me” represent Berlin's history, her own personal heritage, as well as the vital importance of networking in careers.To learn more about careers at Zalando, visit jobs.zalando.com