Where Businesses Most Commonly Lose Customers in the Digital Journey, and How to Fix It

Drop us a message!Building a digital marketing strategy that performs consistently across global markets (while still feeling relevant locally) is one of the hardest challenges in modern marketing.In this episode of Social In 10, we're joined by Ciaran Nixon, Global Digital Marketing Manager at Ivoclar, to explore what that looks like in practice. Ciaran shares how he approaches multi-market strategy without losing local relevance, where businesses most commonly lose potential customers throughout the digital journey, and how his experience as an entrepreneur has shaped the way he thinks about growth and strategy in a large corporate environment.He also tackles one of the most debated tensions in marketing today: how to balance the pull of data and performance with the longer-term demands of creativity and brand building.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social’s Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!