Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI episode artwork

EPISODE · Mar 24, 2026 · 1H 3M

Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI

from Masters of Search · host Niklas Buschner

My guest in this episode is Tom Wells, AI Search Researcher at Peec AI. Tom has spent over a decade decoding ranking signals at companies like Semrush and Searchmetrics, and he recently published some fascinating research that got a lot of attention in the ecommerce SEO and AI Search world. Check out Tom's research: - https://searchengineland.com/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723 - https://peec.ai/blog/how-ecommerce-managers-can-optimize-chatgpt-product-rankings-step-by-step ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Tom on LinkedIn: https://www.linkedin.com/in/tom-loves-data/ Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/

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Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI

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