Where ChatGPT gets its products | Tom Wells, Researcher @...

What this episode covers

My guest in this episode is Tom Wells, AI Search Researcher at Peec AI. Tom has spent over a decade decoding ranking signals at companies like Semrush and Searchmetrics, and he recently published some fascinating research that got a lot of attention in the ecommerce SEO and AI Search world. Check out Tom's research: - https://searchengineland.com/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723 - https://peec.ai/blog/how-ecommerce-managers-can-optimize-chatgpt-product-rankings-step-by-step ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Tom on LinkedIn: https://www.linkedin.com/in/tom-loves-data/ Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/

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Frequently Asked Questions

How long is this episode of Masters of Search?

This episode is 1 hour and 3 minutes long.

When was this Masters of Search episode published?

This episode was published on March 24, 2026.

What is this episode about?

My guest in this episode is Tom Wells, AI Search Researcher at Peec AI. Tom has spent over a decade decoding ranking signals at companies like Semrush and Searchmetrics, and he recently published some fascinating research that got a lot of attention...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Masters of Search episode?

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