Where craft meets systems | William Smart

William Smart is the founder and creative director of Smart Design Studio, a practice that has delivered a wide range of projects, from large-scale masterplans and cultural buildings to private houses and product design. In conversation with Architecture Media’s editorial director Katelin Butler, William reflects on how the drive towards scalability and standardisation in architecture is redefining creativity, craft and customisation.   Further Reading Parametric pursuit: Stokes 14  https://architectureau.com/articles/stokes-14/ 2017 National Architecture Awards: Emil Sodersten Award for Interior Architecture https://architectureau.com/articles/2017-National-Architecture-Awards-Emil-Sodersten-Award-for-Interior-Architecture/ Howatson Company by Those Architects and Smart Design Studio https://architectureau.com/articles/howatson-company-by-those-architects-and-smart-design-studio/ Self expression: Smart Design Studio office https://architectureau.com/articles/smart-design-studio-office/ Recalling bygone grandeur: Rail Operations Centre https://architectureau.com/articles/rail-operations-centre/ First House: 632 Bourke https://architectureau.com/articles/first-house-632-bourke/ Celebrating curves: Regent https://architectureau.com/articles/celebrating-curves-regent/ Evocative and engaging: Town Hall House https://architectureau.com/articles/town-hall-house/ Independent integration: Crown 515 https://architectureau.com/articles/crown-515/ Elemental and abstract: Sydney 385 https://architectureau.com/articles/sydney-385/ Nip and tuck: Orama https://architectureau.com/articles/orama/ Optique https://architectureau.com/articles/optique/