Where did we go wrong with COVID messaging?

Public health messaging has been a challenge in the pandemic, to say the least. People are getting frustrated and confused with constantly changing protocols and advice. So we asked Dr. Sarah Bass, Associate Professor and Director of the Risk Communication Laboratory at Temple University College of Public Health, to help us look back at our messaging throughout the past two years on both federal and local levels. Have we gotten anything right? What should we have done differently from the beginning? And is it is possible to fix now?