Where do I find my ideal customers?

I recently heard this cool analogy about lighthouses—it made me think. Lighthouses don't care who gets their light; they just shine consistently. As business owners or regular folks, we're like lighthouses, providing guidance without worrying about outcomes. Now, finding ideal customers involves knowing them inside out, figuring out where they hang out, and having a clear plan when you get their attention. It's not about collecting contacts and doing nothing; it's about guiding them home with each interaction._Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!—If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.