Where Do Ideas for All-New Craft Beers Come From?

from The Gear Patrol Podcast · host Alia Midoun, Doug Reiser, Nick Caruso

Where does the initial inspiration come from? What factors are there to consider? Navigation:01:20 – How Does Burial Design a New Beer?11:02 – How Alia Midoun's Latest Beer Came to Be15:30 – How the Burial Team Decides What Works and What Doesn't19:45 – Choosing Other Elements of a New Beer Recipe22:45 – How Different Burial Staff Members Approach Beer22:30 – How did Burial Navigate the Craft Beer Boom?29:05 – How Alia Used the Craft Beer Boom to Inform Her Work32:10 – Breaking Down the Burial x Gear Patrol Beer: "Pursuit" Lager43:10 – Doug and Alia Recommend Their Favorite Burial Beers Featured:Burial Beer's WebsiteVisit Burial Beer's Forestry Camp in Asheville, NCBurial Beer x Gear Patrol "Pursuit" Helles-Style LagerBurial Beer x Gear Patrol "Pursuit" Beer Glass14 Black-Owned and Black-Led Breweries You Should KnowThe 22 Best Gifts to Get for a Beer LoverThe 6 Best Beers to Drink This Summer10 of the Best Beers Brewed by Women15 Delicious IPAs You Can Buy Almost AnywhereThe 25 Beers You Need to Try Before You DieThe 12 Best Non-Alcoholic Beers You Can Drink in 2021The 10 Best Coolers of 2021

Episode metadata supplied by the publisher feed · Published Jul 1, 2021

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What this episode covers

In this episode, we're joined by Burial Beer Founder and COO Doug Reiser, and Burial's Head Brewer, Alia Midoun, to learn about how Burial makes new beers. Not the physical brewing of beer, but the creative process of inventing an all-new beer recipe. Where does the initial inspiration come from? What factors are there to consider? Doug and Alia talk about team collaboration, the craft beer boom that propelled Burial to success, and the concepts and stories (including a dead fish) that go into developing a new product. We also discuss the beer that Gear Patrol collaborated with Burial to make: it's an all-new lager called Pursuit.