Where do Meetups fit into the Marketing Mix? – JO TURNBULL | DMR #199

Over episodes 199 to 201, I wanted to do something a little different to help celebrate the 200th episode of Digital Marketing Radio – before we return to the regular format in episode 202. What I did a couple of weeks ago was go along to a local meetup called Search London where I recorded 2 great talks on SEO – and also chatted to the host of the meetup – Jo Turnbull. In episode 200 of DMR, Nichola Stott from TheMediaFlow will share “HREFLANG for International SEO: Lessons from 3,000 Implementations” And in Episode 201, Pete Campbell from Kaizen will be sharing “Why Brands Need to Focus on Site Speed in a Mobile-First World.” But first of all, in this, Episode 199, I wanted to chat with Jo Turnbull, the host of the meetup, search London. I chatted with Jo about whether or not she ever struggled with the consistency of putting on Meetup events, why she uses both Eventbrite and meetup, the pitfalls of putting on a meetup, what she does to promote the event, how Search London has personally helped her - and her future vision of Search London. I started off by saying to Jo that her meetup had been around for quite a while, and asking her a little bit about the history behind it...