Where do we start?

The main problem we’re talking about this week is how we even begin to communicate the benefits of Thunk to the people we made it for. We’re solving it by getting a positioning hypothesis in place to test out, using a framework from April Dunford’s book, Obviously Awesome. We explain the major benefits of the writing method that inspired Thunk, from the book the Artist’s Way by Julia Cameron— and why she’d be firmly against the idea of digital morning pages. Andrew tells the story of how he came up with the idea for Thunk’s core feature to solve that problem, and how he leveraged his product design skills to bring it to life in just a few months. Through the community at Ness Labs, Andrew was able to get a ton of early customer interviews that helped shape the product, and will be our first beta invites this week. Using the interviews, Danielle walks through the starting point for positioning, and how to leverage the beta program to get actionable feedback. Try out the beta: [email protected] Follow us on Twitter @nalband and @danielleismessy