Where Do You Attach Your Self-Worth?

Is your self-worth tied to the job you hold, the craft you practice, or the results you deliver?

In this episode, Maricella Herrera sits down with Kira Shishkin, serial entrepreneur and founder of informed, to explore how we measure who we are through our work, why outcomes don’t always equal worth, and what happens in the messy middle of building something new. We also dive into the mental health cost of “trigger news” and how informed is rethinking the way we consume information.

Key Topics:

* The difference between a “job” and a “craft,” and why that distinction matters for self-worth

* How growing up in Ukraine, Israel, and the US shaped Kira’s perspective on truth, trust, and information warfare

* The journey from high finance to entrepreneurship, and the lessons learned along the way

* Frameworks for thinking about identity, self-worth, and the risks of tying them to career outcomes

* The “messy middle” of building a company: pivots, doubt, and the blackout moments no one talks about

* The origin story of Informed: why Kira set out to create a bias-free, minimalist news service

* The impact of “trigger news” and clickbait on mental health and polarization

* How Informed curates world-shaping news for everyday people, and the philosophy behind their editorial choices

* The evolution of success: from personal achievement to empowering others

Notable Quotes:

* “You date the solution, you marry the problem.”

* “It’s not about you. It’s about your end customer, your end user, and how you can make their life better.”

* “Trigger news corrupts the mind. It’s not just about information, it’s about how it’s delivered.”

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