EPISODE · Apr 21, 2022 · 17 MIN
Where Does Creating Obligation Fit into Marketing and Sales These Days?
from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge
On episode #132 of the Rethink Marketing Podcast, Eric and Colin discuss a topic that used to be paramount to a successful career in sales: creating a sense of obligation. With a rise in the acceptance of socialist and Marxist thought, is there still a place for marketers and sales leaders to instill a sense of obligation with prospects? Is it antiquated to think that customers will want to reciprocate value? Sales can only happen when value is exchanged, but if your prospects or customers don't feel a sense of obligation to give back (to reward you) after you've helped them, what are we to do? Eric and Colin discuss a few strategies to turn help into revenue. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions, (Arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On episode #132 of the Rethink Marketing Podcast, Eric and Colin discuss a topic that used to be paramount to a successful career in sales: creating a sense of obligation. With a rise in the acceptance of socialist and Marxist thought, is there still a place for marketers and sales leaders to instill a sense of obligation with prospects? Is it antiquated to think that customers will want to reciprocate value? Sales can only happen when value is exchanged, but if your prospects or customers don't feel a sense of obligation to give back (to reward you) after you've helped them, what are we to do? Eric and Colin discuss a few strategies to turn help into revenue. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions, (Arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Where Does Creating Obligation Fit into Marketing and Sales These Days?
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