Where GenAI ROI Hides: Unlocking Value in Overlooked Workflows with Christian Lund

AI can’t transform businesses if organizations aren’t prepared to embrace it. Christian Lund, Co-Founder of Templafy, joins The AI Forecast to explore thoughtful AI deployment in an organization. He and host Paul Muller dive into the realities of today’s AI landscape—from why over 40% of AI projects are likely to be canceled, to the untapped potential of document workflows as a proving ground for successful adoption. They discuss how quality and context determine whether AI truly adds value, why trust is the indefinable ingredient in scaling AI, and how integrating tools into existing workflows can ease resistance. Christian also shares his perspective on finding “low-hanging fruit” projects that drive early wins, the transformative impact AI will have on knowledge workers, and why purposeful applications focused on ROI will define the future of AI in business. Stay in touch with Christian: Christian on LinkedIn: https://www.linkedin.com/in/christianlundcph/  +++ Like and subscribe to The AI Forecast to stay up to date on the latest episodes. You can watch the video version of this episode on The AI Forecast.