Where Is AI Going?

On this week's episode of The All Marketing Podcast, host Mark Williamson dives into the seismic shift that’s transforming digital marketing and business revenue right here in Perth and beyond. In this eye-opening episode, Mark explores how generative AI video is rewriting the rulebook—and why riding this wave is the only way to avoid becoming a marketing fossil.What you’ll discover:The present moment: How AI tools like OpenAI’s Sora, Runway and Pika Labs are already slashing production costs and turnaround times for Perth businesses.The five-year horizon: From fully AI-generated narratives to hyper-personalised ads that speak directly to individual customers—what tomorrow’s marketing landscape will look like.Real-world applications: How small operators in Fremantle can match the production quality of national giants, and why mining, real estate or tourism brands in WA must embrace AI or risk obsolescence.Overcoming objections: Why AI-created content won’t feel soulless, how costs will plummet, and how your marketing team’s role will evolve into strategy, storytelling and “prompt engineering.”Tune in to learn how to harness AI as a nuclear-powered toolkit—so you can out-think, out-execute and out-innovate your competition. Don’t get left behind: press play now and discover where AI marketing is really going.