Where is the best place to put an ad in your podcast episode? episode artwork

EPISODE · May 9, 2022 · 9 MIN

Where is the best place to put an ad in your podcast episode?

from Pump Up Your Pod

Recently, I read a super interesting article from Marketing Brew that included a survey of 15 podcast industry experts talking about the best place to put an ad in your show. The results will speak to you whether you’re advertising your own offers and services, doing some affiliate marketing, or running an ad for a sponsor. It’s really important for you to know where to put the ad to maximise conversion. In this episode, I wanted to explore the results of the survey so you can start using their tips today!  Surprisingly, a longer ad (around 60 to 90 seconds) has a higher rate of converting to sales than if your ad is sitting around the 30 second mark. You’re able to explore your offer in depth and take the time to convince your audience to find out more. But remember, if you put in too many ads, your listeners will get angry and frustrated and completely switch off from listening. There’s definitely a balance.  I’ll give you an example of one of my midrolls to showcase where to input your own ad and how engaging it can sound when it’s done with music and sounds awesome. I’ll then run you through prerolls, midrolls and postrolls to show you the places you can put your ad and which one is the absolute best to engage your listeners. Take a look at your current advertising strategy and make use of these killer tips today. Resources mentioned: https://www.marketingbrew.com/Join me in Let’s Get Launchy here! Join The Pod Lovers free community:www.thepodlovers.comOur website:www.bambymedia.comOur socials:Bamby Media YouTube Channel@bamby_mediaSee omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published May 9, 2022

Embed this episode

Ready to play

Where is the best place to put an ad in your podcast episode?

0:00 9:05

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Frequently Asked Questions

How long is this episode of Pump Up Your Pod?

This episode is 9 minutes long.

When was this Pump Up Your Pod episode published?

This episode was published on May 9, 2022.

Can I download this Pump Up Your Pod episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!