Where is the NIL Heading in 2025? | KC Smurthwaite on Big 12 Recruiting, Donors & Expansion

The CGA Tour is back with a can't-miss episode! Host Calvin Glen Alexander is joined by KC Smurthwaite, a leader in college athlete NIL education and partnerships, to break down the massive House v. NCAA ruling and its impact on Big 12 schools, recruiting, and the future of college athletics.They dive into what schools like Texas Tech are doing to stay competitive, whether the Big 12 should expand, and what’s next in the NIL arms race — from favorite deals of 2025 to the possibility of pro-style contracts and athletes skipping academics altogether.If you’re a fan of the Big 12, NIL, or the future of college sports, this one’s for you.🎧 Timecodes (45:00 total):0:00 - Intro: KC Smurthwaite joins the show2:15 - House v. NCAA ruling: What just changed?7:40 - What Big 12 schools must do now to stay competitive13:20 - NIL collectives: Who’s Doing It Right?17:55 - Should the Big 12 expand to match the SEC/Big Ten?23:30 - Donor power: Will more schools follow Texas Tech’s model?28:45 - Favorite NIL deals and creative strategies in 202534:10 - Are we heading toward pro contracts for college athletes?38:50 - What happens when athletes skip school entirely?42:00 - KC’s final take: What comes next for NIL and college sports44:30 - Outro & where to follow KC and the CGA Tour📲 Follow KC Smurthwaite:Twitter/X: @KC_SmurthwaiteLinkedIn: KC Smurthwaite🎙️ Follow The CGA Tour:Instagram: @thecgatourTwitter/X: @thecgatourYouTube: The CGA TourTikTok: @thecgatour🎧 Listen on Apple & Spotify – search The CGA Tour PodcastWant to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/54590414...