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Feb 22, 2026 16 min

Where Pain Points Meet Opportunity

from Handpicked with Naomi Simson Hosted by Podshape

Every successful business starts with a problem worth solving. In this episode of Handpicked, Naomi Simson sits down with Mark Woodland, founder of Kismet, who's tackling one of Australia's biggest challenges: the administrative burden crushing families caring for aging parents. After successfully building and selling Explore, Mark is now automating healthcare admin for the "sandwich generation"—those caught between caring for aging parents and dependent children. Discover why the biggest business opportunities lie in solving nation-building challenges in healthcare, education, and housing. Learn how to build thought leadership and authority in your industry, why celebrating customer wins matters more than self-promotion, and Mark's surprising next venture into solving housing affordability. https://www.naomisimson.com/podcast/where-pain-points-meet-opportunity Thank you to Deel.com for supporting Australian business owners through it's sponsorship of Handpicked Season 6 for more information about Anytime Pay click here

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Where Pain Points Meet Opportunity

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This episode was published on February 22, 2026.

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