Where Partnerships Begin: How the Campus Rec Leadership Summit Sparked Towson and EGYM’s Collaboration

Most vendor relationships start and end at a trade show booth. This one was different. For Towson University and EGYM, a first introduction at the Campus Rec Leadership Summit turned into a full partnership — one that's now helping students overcome barriers to using their rec facility. In this video, Grady Sheffield (Director of Campus Recreation, Towson University) and Jonathan Besecker (Senior Account Executive, EGYM) break down how the Summit's intimate format made all the difference. From roundtable conversations to hands-on demos, the Summit creates the kind of environment where real relationships — and real partnerships — actually form. What does your approach to vendor relationships look like? Drop a comment below. 📋 Learn more about the Campus Rec Leadership Summit: https://peakemediaevents.com/crsummit/ 📩 Subscribe to the Campus Rec newsletter: https://campusrecmag.com/campus-rec-magazine-e-newsletter/ #CampusRec #HigherEd #CampusRecreation