Where Product Marketing Meets the Docs – Interview with Liz Couto

Episode 7 of the API The Docs Podcast podcast, hosted by API The Docs, titled "Where Product Marketing Meets the Docs – Interview with Liz Couto " was published on December 4, 2020 and runs 37 minutes.

December 4, 2020 ·37m · API The Docs Podcast

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Summary

We are talking with Liz Couto, Product Marketing Manager at Shopify, about the role of marketing and an amplifier, where the CTA is often pointing to the developer documentation. How did Shopify empathize and empower in 2020 with the exponentially growing community? Can there be too many communication channels, should you let go of some if ever? How do the many teams involved work in concert on Shopify's products and what feedback loops have they built into their docs? The hosts are Laura Vass (Editor of Developer Portals Newsletter, Co-Founder of Pronovix) and Anett Pozsár (Senior Technical Writer, Pronovix). Music: Virgill - Its over now (CC)

Episode Description

We are talking with Liz Couto, Product Marketing Manager at Shopify, about the role of marketing and an amplifier, where the CTA is often pointing to the developer documentation. How did Shopify empathize and empower in 2020 with the exponentially growing community? Can there be too many communication channels, should you let go of some if ever? How do the many teams involved work in concert on Shopify's products and what feedback loops have they built into their docs?

The hosts are Laura Vass (Editor of Developer Portals Newsletter, Co-Founder of Pronovix) and Anett Pozsár (Senior Technical Writer, Pronovix).

Music: Virgill - Its over now (CC)

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