EPISODE · Mar 12, 2026 · 1 MIN

Where should brands actually invest today?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for tracking discoverability beyond traditional traffic metrics. He outlines self-reported attribution frameworks for measuring AI search impact and systematic prompt selection strategies that leverage existing customer data from support tickets, sales transcripts, and website interactions to optimize for multiple personas across different funnel stages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for tracking discoverability beyond traditional traffic metrics. He outlines self-reported attribution frameworks for measuring AI search impact and systematic prompt selection strategies that leverage existing customer data from support tickets, sales transcripts, and website interactions to optimize for multiple personas across different funnel stages. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Where should brands actually invest today?

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How long is this episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast?

This episode is 1 minute long.

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This episode was published on March 12, 2026.

What is this episode about?

73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for tracking discoverability beyond traditional traffic metrics. He outlines...

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