Where Should Cold Calling Live?

On episode #146 of the Rethink Marketing Podcast, Colin and Nick explore the goals of cold calling and where it should live within our organizations. Is cold calling a sales function, or is it better at achieving marketing objectives? Should sales development (or business development) representatives report through sales or marketing hierarchies? You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions  (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices