Where Should VSaaS Companies Invest Next

AI is reshaping product strategy, organizational structures, customer workflows, and the way founders think about long-term enterprise value. Daniel Burton, VP of Payments at Xplor Pay, is joined by Mark Passifione, SVP of Integrated Payments at Xplor Pay, and Luke Sophinos, founder of Vertical SaaS Group. Together, they discuss how vertical SaaS leaders can determine where to invest next and why listening to customers is only the beginning. They cover: How AI is changing product development and organizational structures  Why simple, scalable solutions often create more value than feature-heavy products  The growing potential of agentic workflows  When embedded payments should become part of a platform’s strategy  How payments can help fund a platform’s evolution from a single product to an end-to-end solution  Listen to practical perspectives on building a vertical SaaS platform that can continue adapting, differentiating, and creating value. 🎧 Subscribe to Payment Pulse for more insights on embedded payments, SMB growth, and turning payments into a strategic advantage. SpotifyApple Podcast Follow Xplor Pay on Social Media:   FacebookInstagramThreadsXLinkedInYouTube