Where Should You Show Up in Your Therapy Practice? Directories, Social Media, and Marketing Decisions

In this episode of the Incubator Podcast, we take you inside a real conversation with clinicians who are actively building and growing their private practices. This session focused on marketing and visibility, but not as a list of strategies or quick fixes. Instead, the conversation explored a more fundamental question: Where should you actually show up in your practice? We talked through: – therapy directories like Psychology Today and Zocdoc – small business platforms like Google Business and Yelp – how to think about SEO strength, visibility, and cost – and what different social media platforms actually require in terms of time, energy, and consistency As questions came up, we also worked through some of the logistics in real time while breaking down the setup process and addressing the confusion that often keeps clinicians from taking action. Because for many therapists, the challenge isn’t knowing that marketing matters. It’s deciding where to focus… and getting started without feeling overwhelmed. If you’ve ever found yourself stuck between “I should be doing more” and not knowing where to begin, this episode will likely feel familiar. And if you’re listening from the outside, you’re not behind. You’re getting a window into how clinicians think through these decisions as they build their practices. About the Therapist IncubatorThe Therapist Incubator is a professional learning space where clinicians explore the real operational challenges of building and sustaining a private practice. Through collaborative dialogue and systems thinking, participants examine the business, structural, and relational aspects of practice ownership.Learn more about the incubator at:www.thelizdavidcollective.com