Where soul meets strategy: how Brianna Michele designs STRs that perform

In this episode, Marc sits down with Brianna Amigo, the founder of Brianna Michele Interiors, a professional designer who has furnished over 500 short-term rentals nationwide since launching her business in 2019.Brianna shares how she transitioned from a decade in corporate marketing to becoming one of the first designers to specialize in the short-term rental space, and how her data-driven, avatar-focused approach helps investors stand out in competitive markets.They dive into where the real ROI lives in short-term rental design – from prioritizing common spaces and amenities that drive bookings to avoiding costly renovations and over-amenitizing that won't move the needle. Brianna also breaks down her tried-and-true product picks, including why she swears by Polywood for outdoor, Public Goods for toiletries, and brands like Burrow, TOV, and Polly & Bark for sofas.From layered lighting and full-length mirrors to luggage racks and fully stocked kitchens, this episode is packed with practical, do-it-tomorrow tips for hosts who want to elevate the guest experience and protect their investment. Not a Minoan member? Sign up today and receive $25 Minoan credit in your account: https://minoan.com/minoan-podcastCheck out Brianna Michele Interiors: https://briannamicheleinteriors.com