Where the gap is in mobile loyalty
It is one thing to capture loyalty points on mobile - which seems to be almost normal these days - but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty...and it isn't earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.
An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "Where the gap is in mobile loyalty" was published on April 14, 2015.
April 14, 2015 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Summary
It is one thing to capture loyalty points on mobile - which seems to be almost normal these days - but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty...and it isn't earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.
Episode Description
It is one thing to capture loyalty points on mobile - which seems to be almost normal these days - but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty...and it isn't earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.