Where to Begin with Community Marketing and Slack Groups | Graham McBain, Technical Community Manager at Moov

Community, community, community.Everyone in the marketing world is talking about it. Even everyone in the fintech world seems to be talking about it. A combination of the pandemic, going online and even crypto seemed to have weirdly brought us together with the power of online communities.But what does community really mean? If you’re a founder or marketer, should you be trying to build a community to attract and retain customers? And what does a successful community look like?Today, I explore answers to those questions with our guest, Graham McBain. Graham is the community manager at Moov, a B2B payments API company. He’s in charge of the Moov Slack community, which currently has over 2,500 members, is super active, and by all measures, a success. Communities are hard to build. The time and energy commitment is high, but the reward and upside is infinite. In this episode, we dive deep into how Graham went about growing the Slack community, how he maintains it, and his own thoughts on the future of community.It’s full of practical and tactical tips and advice, so hope you enjoy! Moov website: https://moov.io/Graham McBain on LinkedIn: https://www.linkedin.com/in/grahammcbain/FMH Slack group: fintechmarketinghub.com/slack