Where to Start with Hotel Technology - Martin Soler

In this episode, Martin Soler shares where hoteliers should focus as technology and AI reshape the industry. Recorded ahead of HITEC 2026, Martin explains why strong data foundations matter more than the latest AI tools, how to evaluate technology vendors through the lens of integrations and APIs, and what hotel leaders should prioritize today to prepare for what's next. If you're trying to make smarter technology decisions in a rapidly changing environment, this conversation offers a practical starting point.Read Martin's newsletter on SubstackYou may also enjoy: AI Only Works for Hotels in This Order: Data, Intelligence, Action - Stephen German, ActablYour AI Tools Won't Save You. Your Data Will. - GB Sharma, Mosaic HospitalityWhy Our Approach to Hotel Data Earned a Patent and Prepares Hotels for AI - Clark Brayton, Joseph McGroarty & Pritesh Patel, ActablFinding Gold in Your 'Data Attic': How Margaritaville's Chief Data Officer Unlocks Hidden Opportunities A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands