Where will B2B eCommerce execs spend their next dollar (2...

What this episode covers

Andy and Brian share some of their insights from a Master B2B Summit roundtable, where practitioners shared where they will spend the next dollar of their budget. Yes, execs talked about measuring the ROI of their investments and customer experience, but they also offered some surprising thoughts on where they plan to invest this year.

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 24 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on April 3, 2026.

What is this episode about?

Andy and Brian share some of their insights from a Master B2B Summit roundtable, where practitioners shared where they will spend the next dollar of their budget. Yes, execs talked about measuring the ROI of their investments and customer...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.