Where will B2B eCommerce execs spend their next dollar (2026 edition)

Episode 123 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Where will B2B eCommerce execs spend their next dollar (2026 edition)" was published on April 3, 2026 and runs 24 minutes.

April 3, 2026 ·24m · Master B2B Friday 15

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Summary

Andy and Brian share some of their insights from a Master B2B Summit roundtable, where practitioners shared where they will spend the next dollar of their budget. Yes, execs talked about measuring the ROI of their investments and customer experience, but they also offered some surprising thoughts on where they plan to invest this year.

Episode Description

Andy and Brian share some of their insights from a Master B2B Summit roundtable, where practitioners shared where they will spend the next dollar of their budget. Yes, execs talked about measuring the ROI of their investments and customer experience, but they also offered some surprising thoughts on where they plan to invest this year.

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