Where Your Book Lives Online and How Readers Find It

SHOW NOTES In this episode of Your Book Is In There, host Inger Johnson explores the second half of the publishing journey: distribution and marketing. Aimed at aspiring and first-time authors, she breaks down the differences between Kindle Unlimited and going wide, explains key publishing terms, and shares practical strategies for building visibility on a realistic budget. Drawing from her own publishing experience, Inger discusses websites, ARC readers, author communities, and the mindset needed to keep moving forward when sales are slow and self-doubt begins to creep in. Talking Points  • Publishing is about both creating a great book and helping readers find it. • Understanding the difference between Kindle Unlimited and going wide. • Choosing the right distribution strategy for your genre and goals. • Building an author website and email list as your online home base. • Using ARC readers to generate early reviews and launch momentum. • Marketing is about building relationships, not just selling books. • Focus on a few social platforms where your readers already are. • Community and networking can support long-term success. • Most authors grow their audience gradually over time. • Persistence, patience, and continuing to write are key to building a writing career.