Where’s the Beef with RC Carter

RC Carter and his family continue the vision his father had in 1964, when he moved his family from their ranch in Montana to start a cattle ranch in Wyoming. He and his wife are leaders in redefining regenerative and restorative food models, and raise their family in the ranching ways. (https://cartercountrymeats.com/pages/grassfedfamilytradition). It was a pleasure having RC on the podcast and I can’t wait to try some of their products.   What you’ll learn in this episode:   RC’s family history and the origins of the farm (2:29) How the family came by the land initially (4:57) Changing times with social media marketing (8:35) Managing the business so that it doesn’t get lumped into other brands that don’t focus as much on the quality of the meats (11:22) Low quality meat in the public school system (12:59) PIvoting away from wholesale to direct-to-consumer sales (16:06) What has worked well from a marketing standpoint in direct-to-consumer sales (19:53) Greenwashing and what that means (23:21) Nutrient cycling (29:09) High intensity, low time duration grazing vs. low intensity, high time duration grazing (29:09) Soil degradation (37:45) A day in the life of a cattle rancher, cattle breeds (41:38) Hiring workers and the type of employees the have on the ranch (44:01) The nutritional profile of their beef (46:58) Phytonutrients (49:09) Treating cattle with antibiotics and hormones (54:29) Striving to provide the best possible product to consumers (58:02) The shift he’s seeing in other ranchers moving in the direction of regenerative agriculture (1:02:39) Organ meats (1:13:46)   Where to learn more about RC Carter and their amazing beef:   Carter Country Meats   If you loved this episode, and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!