Which Energy Drinks Brand Does Keurig Dr Pepper Acquire? | KDP & Bang Energy Prediction

What this episode covers

Am I the only one that thinks the music is about to stop again during the energy drinks version of the musical chairs game? Last week, you might have seen a pair of Bloomberg article headlines that said Keurig Dr Pepper (KDP) was in talks to acquire the owner of Bang Energy and then quickly another that denied that M&A rumor. Either way, it brought back memories of my KDP prediction video from October 2021 (link below) that had some fun with the 2021 KDP Investor Day announcement that the beverage giant would have $20 billion in fire power to make several M&A moves. One of those beverage categories that I explored (arguably the most important) was the energy drinks category. This is because energy drinks are the most desirable category in the entire beverage industry due to high profitability and high sales velocity. In terms of the energy drinks category, KDP would rank far behind its two main competitors PepsiCo and Coca-Cola (plus they also trail far behind the two global alcohol distributors and a collection of independent energy drink brands). That categorical butt whipping CANNOT continue…especially if you’re KDP’s new CEO that took control of the beverage portfolio at the beginning of August 2022. So, do they acquire Bang Energy? If not, which energy drinks brand makes the most sense? KDP M&A Prediction YouTube Video FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

PodParley-generated summary based on available episode metadata and transcript content.