Which Form Should Your Content Take?

Description: There are a myriad of ways to influence your ideal audience. Every coach, consultant,wealth advisor, or attorney serves their specific clients as well as the wider community of families ofwealth and in business. Many leaders want to expand their influence more broadly. Maybe you havebeen told, “You should write a book.” But what if you shouldn’t? What then is best format for reachingyour ideal audience?In this episode, Melissa Parks and Dave Goetz help leaders think about the best way to package theircontent to influence others. Many are the formats for publishing ideas: blogs, whitepapers, short-formand long-form video, podcasts, audiobooks, traditional books, ebooks only, and online courses. Listenerswill come away with a fresh framework to help them take the next step in publishing their ideas for thewider world.Introduction to Our SpeakersDave Goetz is co-founder of Journey Sixty6 and president of CZ Strategy, a strategic marketing agency.He is a former magazine and book editor and the author of Death by Suburb: How to Keep the Suburbsfrom Killing Your Soul (HarperOne). He is also a passionate fly fisher, podcaster (2 Guys and a River), andauthor of The Fly Fisher's Book of Lists: Life is short. Catch more fish.Dave has coached hundreds of writers and served as editor for books in the area of philanthropy,leadership, spirituality and religion, legacy memoirs, and business.Melissa Parks is co-founder of Journey Sixty6 and managing director of publishing at CZ Strategy, astrategic marketing agency. She is an Instagram expert, having built a large IG following (Megillicutti).Over the past 25 years, Melissa has coached numerous authors through the publishing journey, fromidea formation to publication. She has also ghostwritten books for thought leaders.She is a speaker and a writer, contributing to online shelter publications. She and her co-founder, DaveGoetz, started working together more than twenty years ago at a publishing company. She holds anM.A. in English Literature from Loyola University Chicago.