EPISODE · Jul 30, 2020 · 15 MIN
Which Metrics Should I Be Tracking?
from Get Online with Stacey Kehoe
In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.But what, exactly, should you be measuring?Sales RevenueCost Per LeadCustomer Lifetime ValueTraffic-to-Lead RatioLead-to-Customer RatioLanding Page Conversion RatesOrganic TrafficSocial Media Traffic (and Conversion Rates)Mobile Traffic, Leads and Conversion RatesConnect with Stacey Kehoe: Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Get Online Book on Amazon Take the Digital Marketing TestCould your digital marketing perform better?
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What this episode covers
In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success. Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend. But what, exactly, should you be measuring? Sales RevenueCost Per LeadCustomer Lifetime ValueTraffic-to-Lead RatioLead-to-Customer RatioLanding Page Conversion RatesOrganic Traffi...
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Which Metrics Should I Be Tracking?
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