Which social platform should I use for my attraction? The Social Media Starter Kit.

There is no easy answer to which platform you should choose, but here’s a guide to follow!NEWS/Quick-Takes:Instagram TV is pulling us ever closer to a future full of tall videoshttps://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos“Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’re waiting in line and it’s like, let me just go waste some time.”https://www.nytimes.com/2018/06/21/style/instagram-igtv.htmlTours and Activities Sector Still Faces Challenge of Moving Bookings Online (I thought this could be an interesting conversation about last-minute bookings for seasonal events)https://skift.com/2018/06/12/tours-and-activities-sector-still-faces-challenge-of-moving-bookings-online/Main Topic:Social Media Starter KitThere is no easy answer.Here are a few things to try:Register your name at least on everything to keep it (yelp, facebook, and Google my business).Maintain consistency on platforms (keywords, logo, name spelled the same, etc).Family targets: Facebook/IGYounger: Snapchat/IGTwitter: Reporters and professionalsLinkedIn: B2B / Business DevelopmentUnderstand why you are using the platform.Answer these questions:What are we trying to get from the platform?AwarenessEngagementAuthorityLeadsSalesBusiness DevelopmentTraditional MediaCustomer ServiceWho specifically are we trying to engage?Why do people use social media?To stay in touch with friendsTo stay up to date with current events To fill u spare timeTo find Entertaining ContentGeneral NetworkingBecause of Social GroupsTo Share Photos or VideosTo Research/ Find Products to BuyWrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com